About Me
Awards.:
CANNES LIONS
2020/2021
SHORTLIST // Direct
SHORTLIST // Industry Craft
SHORTLIST // Industry Craft
SHORTLIST // Industry Craft
2018
Young Lion Competitor // Print Category
2016
SHORTLIST // PR
2015
SILVER // Promo&Activation
SHORTLIST // Branded Content
SHORTLIST // Pharma Outdoor
SHORTLIST // Pharma Direct
CLIO MUSIC
2025
GOLD // Casting/Performance
GOLD // Collaboration
SILVER // Lyrics
CLIO AWARDS
2026
SHORTLIST // Film Craft
2022
BRONZE // Direct Marketing
2015
SHORTLIST // Branded Content
NEW YORK FESTIVAL
2021
GOLD // Design
SILVER // Direct
BRONZE // Direct
WARC AWARDS
2023
GRAND PRIX FOR GOOD // Cultural Impact
4th Most Awarded Campaign U.S.//7th Most Awarded Campaign Worldwide
WAVE FESTIVAL
2017
SHORTLIST // Direct
SHORTLIST// Cyber
2016
SHORTLIST // Green Wave
SHORTLIST // Direct
2014
BRONZE // Radio
INNOVATION SABRE AWARDS
2021
SHORTLIST // Best in Live Events
SHORTLIST // Best Use of Social Video
SHORTLIST // Best Content Creation
EL OJO DE IBEROAMÉRICA
2015
SHORTLIST // Contenido
SHORTLIST // Promo y Activación
SHORTLIST // Sustentável
CCSP BRAZILIAN CREATIVE ANNUAL
2019
SHORTLIST // Film
2016
IN BOOK // Direct
SHORTLIST // Mobile
SHORTLIST // Green Star
MUSE AWARDS
2021
SILVER // Corporate Social Responsibility
POWER OF PURPOSE FROM CAMPAIGN US
2021
Public Service Announcement // SILVER
PHNX AWARD
2021
Transforming Lives // BRONZE
COMMUNICATION ARTS
2021
Innovation Annual 2022 // SHORTLIST
2021
Advertising Annual 2021 // IN BOOK
PROFISSIONAIS DO ANO
2011
FINALISTA // N/NE
I’m a Creative Director with 15+ years of experience, currently at Pereira O’Dell NYC.
I started out in the Brazilian Northeast, where I learned early on that big ideas don’t come from big budgets, they come from bold thinking and courage. Not long after, I moved to São Paulo and brought that mindset to some of Brazil’s most iconic agencies, including DM9DDB, Ogilvy, Talent/Marcel, and Dentsu.
In 2019, I swapped the sunshine of São Paulo for Boston’s snow and joined MullenLowe, where I led integrated campaigns for brands like Burger King, Invesco, and Knorr, mixing storytelling, craft, and just the right amount of troublemaking. After six years in Boston, I moved to New York, where I currently live. In 2026, I was invited to join Pereira O’Dell to lead Suntory brands, and I simply couldn’t say no to that.
I like ideas that punch. Teams that challenge. And work that doesn’t just live in the world, but messes with it a little.
If that’s your kind of thing, let’s talk.
Contacts.:
+1 (617) 595-2252
renatobarreto88@gmail.com
D&AD
2021
WOOD PENCIL // Direct
ONE SHOW
2025
MERIT // Music & Sound Craft
2021
MERIT // Direct
MERIT // Design
MERIT // Design
SHORTLIST // Direct
LONDON INTERNATIONAL AWARDS
2021
BRONZE // Design
BRONZE // Design
BRONZE // Print
EFFIES
2026
SHORTLIST // Food&Non-Alcoholic Beverages
SHORTLIST // Social Media
2025
SILVER // Brand Content & Entertainment
2022
GOLD // Social Good Non-profit
SILVER // Small Budgets Non-profit
AD STARS
2022
SHORTLIST // Outdoor
SHORTLIST // Outdoor
SHORTLIST // Interactive
SHORTLIST // Interactive
2021
GOLD // Direct
SILVER // Print
SILVER // Design
SILVER // PSA
BRONZE // PR
BRONZE // Media
CRYSTAL // Brand Experience & Activation
LUERZER'S ARCHIVE
2021
Luerzer's Archive Vol. 04/21 // 4 PUBLICATIONS
2015/16
200 Best Worldwide Vol. 15/16 // 1 PUBLICATION
2014
Luerzer's Archive Vol. 5/14 // 1 PUBLICATION
EPICA AWARDS
2021
SILVER // Direct
BRONZE // Design
FWA AWARDS
2021
FWA of The Day
COLUMNISTS AWARDS
2017
BRONZE // Film
SHORTLIST // Film
SHORTLIST // Film
2016
GOLD // Direct
2015
SILVER // Direct
THE BEST BRAZILIAN COMMERCIAL - SBT CHANNEL
2019
SHORTLIST
BEST ADS
2017
BEST OF THE WEEK // Film
2014
BEST OF THE WEEK // Print
WPPED CREAM
2015
MERIT // Promo&Activation
CREATIVE LINK DENTSU WORLDWIDE
2012
MEDAL // Mobile
IN BOOK // Cyber
YOUNG LIONS BRAZIL
14'15'16
Shortlist AD/CW